DrapeStyle is now on Google Catalogs! Check it out!
DrapeStyle is now on Google Catalogs! Check it out!
It’s no secret that the key to good Marketing is the ability of the Marketer to be able to explain very clearly what their company does. The Company Mission, Service or Product Offering. It is probably one of, if not THE most basic concepts in Business and yet, one of the most elusive. Sounds simple and it’s not. The Business Author Jim Collins wrote an entire book about the Concept in the book called Good to Great, which I highly recommend. Very simply the book describes how Companies who have lost site of their “Core Business”, and who are unable to communicate that core competency clearly are doomed to failure. Do one thing, do it consistently well and communicate what you do well and you will succeed. Never take your eye off the ball.
At DrapeStyle, part of my responsibilities is to manage our Marketing efforts and one of the fundamental cornerstones of those efforts is to be sure that the World knows exactly what it is that we do. After over a decade of trying, I am still working on it. Have not mastered it yet but still chipping away day-by-day. I am reminded every single day of where I am failing…and here is an example or two…
When you are in e-commerce one of the metrics or data points we look at to see how our business is doing and if we are getting in front of the “right” Customer is by looking at Search Queries. A Search Query is just the word, keyword or term that a Customer uses to either find You, or to find what they are looking for on your Website or Store. In our case, we sell Custom Made Drapery – that’s it. Now we sell some hardware, tie-backs and accessories but they are just that, accessories. Our Core Competency, Our Mission and our Business is to make very high-quality custom drapes. When we say “Custom” what we mean is that we actually take rolls of fabrics, thousands of fabrics and convert them into drapery. That is what we do.
Getting back to Search Queries. So, you have “External Search Queries” – Where a potential Customer is looking for something using a Search Engine (Google, Bing, etc.). And, there are Internal Search Queries where a Customer is on your website and looking for a product or service within your site. So, in our case Customers may search via Google or Bing or Yahoo for “Custom Drapes” and they will find DrapeStyle. Or, they may search for “Drapes” and find DrapeStyle. Researching the search external queries will tell you quite a lot about what Customers are looking for and how they found you externally – Silk Drapes, Linen Drapes, Cotton Drapes, Pleated Drapes, etc.
The Internal Search Queries are equally important because they are going to tell you as a Marketer how well the Market / Public is understanding Your Message, Your Products, Your Service, Your Value Proposition. In our case, we sell Custom Drapes. So, when a Customer arrives on our website and do not understand…quickly, that we sell Custom Made Drapes, than, we are failing. When someone searches “Red Velvet Drapes” on our site, or “Red Silk Curtains“, or “124 inch lined drapery panels”, or “French Pleated Linen Drapes” than we have failed. The Customer does not understand that ALL of our drapes can be made to be blackout drapes. All of our drapes are available in any pleat style imaginable and come in any length or width you need. And that we can make any color Velvet, Silk, Linen or Cotton Drapes they wish. And, yes, we get dozens of these search queries per day. We fail, but keep learning and keep refining our message every single day.
I guess the fact that after 10 years of trying to communicate that at DrapeStyle all we do is make Custom Drapes proves that even the simplest business concepts can be the most demanding to perfect. But please do tell your friends, 100% custom, any size, any pleat, any fabric and color – that is all we do.
Sorry – We have been a bit slow this summer in keeping up with our Blog Posts. We’ll be back on it soon!
Reprinted from House and Garden Magazine.
1. Ballard Designs
What we ordered: 84-In silk panels in Dutches Blue, lined with cotton.
Delivery: Overnight for $18 plus standard delivery charges.
Quality: The 2-inch flange above the rod pocket is a pretty detail.
Fast Track: Simple and Basic. No overnight delivery for online orders.
What we ordered: Tuscan Rose cotton panels with valance trimmed in pom-poms. $68 each.
Delivery: Overnight with a $24 charge; three days $19.
Quality: Not much in the way of frills but the price was right.
Fast Track: Perfect for a little girls bedroom.
What we ordered: Pink silk taffeta panels with red edge banding, lining, interlining and French pleats, $757.
Delivery: Our rush order arrived in one week with a $49 charge, but count on three to four weeks for fabric in stock.
Quality: Beautifully made to order.
Fast Track: Choose from 29 silks or 16 tasteful linens. Plain curtains may be ordered on the web, but for fancy touches you must call.
4. The Curtain Exchange
What we ordered: Mica silk taffeta embroidered panels in taupe, $1,795
Delivery: Grab-and-go, 80 designs at 22 stores nationwide. Custom orders in a mere two to four weeks.
Quality: Opulent, as you would expect for this price.
Fast Track: Big store selection, small-store convenience, allows 48-hour trial period.
We love making great curtains, drapes and window treatments here at DrapeStyle. That’s no secret. We ship our Drapes all over the world. One of our favorite places to ship them to is Australia. We’ve been making drapes and shipping them to the Aussies for over a decade..and they seem to love us!
Here is a fun photo of our most recent order of a bunch of drapes and a really long roman shade getting ready to leave our warehouse destined for a home in South Australia.
If you’re in Australia and are looking for amazing Custom Drapery, Curtains or Window Treatments please call DrapeStyle!
We’ve updated our current Sale Pricing and extended the discounts until May 17th! Our new Sale features Custom Silk Drapes at 15% Off, Solid Classic Linen Drapes at 20% Off and our popular Striped Silk Dupioni at 15% Off.
Our Pricing on Custom Roman Blinds is still some of the most competitive in the industry with custom roman shades and blinds in your choice of over 400 designer fabrics!
We were making the the finishing touches to these beautiful drapes from our Hotel Collection this morning. Really gorgeous color combination this Customer chose. These custom silk drapes will be finished today and shipped to a new home. We love it when our Customers choose some really unique combinations to make their drapes truly personalized for their home. Your not going to find these at Restoration Hardware or anywhere else for that matter.
Beautifully Made to Order at DrapeStyle. Since 2002, right here in California!
At DrapeStyle we’ve been making incredible custom drapes for well over a decade. We’ve been making them by hand, in the USA and we could not be prouder of our DrapeStyle Family. Over the past decade we have seen styles evolve. What was old is now new, what is new is already passe. What we are always reminded of, however, is the staying power of the classic silk drapes that our Customers love and just never go out of style.
Right now when you buy your silk drapes at DrapStyle you can upgrade to room-darkening and energy saving blackout lining for just $99 per panel. Turning any of our drapery in blackout drapes is a great way to save energy and create that “Boutique Hotel Room” in your own home. And, at DrapeStyle we only using the highest quality blackout lining from Hanes, the Industry Leader in drapery linings.
Whether your home decor are traditional, transitional or contemporary we have the perfect fabric color and pleat style to compliment your home. Of course, if you need a little extra help in deciding on which color, size or pleat style, please don’t hesitate to call one of our talented Designers at 800-760-8257. Our Designers are never on commission and are only here to help you make the right choice for your home.
Please also take a look at our new Video Room where we have posted a few short videos of how we make your silk drapes and pillows.
Thanks as always from DrapeStyle
We are really loving our Hyland Collection of Contemporary Cotton Drapes. The pattern is a very modern basket weave and the color palette is amazing. Because this fabric is made from a cotton / poly blend it is resistant to wrinkles and is very durable. Of course we can make these drapes in any length or width for larger, longer or wider windows.
We did a quick photo of one of the more popular colors in Hyland Straw which is really gorgeous. The color is a very soft ivory and is very versatile. Order samples of all of the fabrics to see the fabric in your own home.
We just got back from a trip down to Mexico looking at a few Hotel Projects. It really is amazing how many new properties are being built in the resort areas of Mexico. It’s nice to see that their economy, after years of hyper inflation has now stabilized and is growing.
The Internet is really such an amazing thing. I know, this has been said by millions but it really does remind us how small the world is. The ability for Companies to find our Products online and contact us when they are looking to buy Drapery or Cortinas was unheard of only a decade ago. Any business today and truly be a “International” business if they desire.
We’ve shipped drapes to almost every continent at this point so whether you are looking for Drapes, Cortinas, Les rideaux, Drapiert or Tende we have you covered.
One of our more popular areas for shipping our custom drapery too has been in the Cabo Area. Specifically Developments like El Dorado, Cabo Del Sol, Palmilla, Pedregal, Espiritu Del Mar, and Villas Del Mar.
DrapeStyle is happy to ship our Custom Made Curtains and Shades to Mexico, Canada, France, Switzerland, Germany, Australia, Japan and The United Kingdom.
We realize that you have many choices of where to buy your next set of custom drapes. When we started DrapeStyle about twelve years ago the notion of buying or selling custom curtains online was really just a novelty at best. No one really thought that it was a good idea or a realistic one for that matter. Over a decade later with over 50,000 Customers in ten countries the idea of buying everything, including custom drapes is not only accepted but in most cases now the “norm”.
Sometimes we look back to catalogs and marketing pieces we made ten years ago and it’s fun to just reminisce. Here is one of our first tv commercials we made that we used to run on local television.
We sincerely look forward to the next ten years for sure!
I know it’s crazy to start thinking about Outdoor Drapery again. After all it’s not even Christmas yet. You know that as soon as the Holidays are over you’ll start thinking about Spring and getting your house ready for outdoor entertaining. This really is the best time of year to buy your outdoor drapery when you are not in a panic to get them installed. Order now and you can really take your time.
At DrapeStyle we have dozens of great outdoor fabrics to choose from. You probably already know Sunbrella for great outdoor fabrics but we have some great contemporary designer outdoor fabrics as well. Remember, we can also make your custom outdoor pillows to match!
We’re always looking for photos from our Clients and Customer to post on both our Drapery Design Blog – here, as well as our Pinterest Page, Houzz and our Facebook Fan Page. If you have purchsed drapes, curtains, roman shades, blinds or even pillows please forward us some images and we will post them or all of our fans to see!
Thanks so much!
We are pleased to announce that, based on popular demand, we will have a few new DrapeStyle Showrooms opening in 2013. We’re not allowed to say the exact locations but it looks like Chicago, New York / New Jersey and Ft. Lauderdale are first on the list! Shorty thereafter in Dallas as well.
The new studio concept will feature all of DrapeStyle’s current Collection of Luxury Custom Drapes, Curtains, Roman Shades, Blinds and Hardware. We are only opening locations where we already have an Certified Drapery Installer Base. Like our current Southern California Store, we will offer shop-at-home / in-home consultations as well as professional installation services. Our Drapery Workroom / Production Facility will remain in Orange County, CA.
Stay tuned for more details and thanks so much for over 10 years of support.
Can we really have arrived at another Friday so quickly? It really seems that time is accelerated during this time of year. We are busy working on all of the orders we need to get shipped before Christmas. Our “Drapery Elves” are back there in their Drapery Workroom working themselves silly. Thanks for all of your support as always!
It’s “Ugly Christmas Sweater Day” at DrapeStyle!! Someone stop them!
One of the things we all love about online shopping is that most purchases are excluded from State Sales Tax. This is a controversial issue in most states and changes may be afoot in the near future but for now the law is pretty clear. If an online retailer does not have a “physical presence” in a state than they are excluded from collecting sales tax in that state. For DrapeStyle and our Customers we try to be very clear on every page of our Store. We only charge Sales Tax on transactions that are purchased and being shipping to an address in the State of California. There is quite a bit of “chatter” that we may only have a year or two left before we start charging sales tax in / for every State we ship to, but for now, it is just California.
When you are considering a large purchase (like our Drapes) the sales tax issue can be a pretty big deal, often amounting to hundreds of dollars. So, to be clear (if not redundant) if you are outside of California we do not collect sales tax on your drapery purchase. Important point as we are not Tax Advisers – but we think that you are supposed to claim the purchase to your local tax district and pay them sales tax.
These are some amazingly beautiful custom made curtains and drapery in your choice of pleat and lining options, including Blackout Lined!! Look at these hand-woven silks we just added at 31% Off! You could not buy the fabric and make your own drapes for what these cost! And they are all hand made right here in Orange County, USA! Don’t miss these amazing deals, most at more than Half Price!
Seriously, we are selling most off the drapes at or below our cost! Have you seen the Edge-Banded Estate Linen Drapes with gorgeous banding? They’re Now 70% OFF! You could not make your own drapes at these prices! We are clearing out the warehouse for the end of the year. Grab these deals while you can, no coupon or code required!